We’re now Uniting
UnitingCare NSW.ACT is changing – we’re now Uniting.
From today all of UnitingCare NSW.ACT services will go by a new name ‘Uniting’ .Uniting, a vibrant and welcoming community service organisation, is the single largest provider of aged care in New South Wales and the ACT. Yet, research has shown that there was very low awareness of the organisation and the great work it does, in the areas of aged care and disability, community services, and chaplaincy.To communicate the organisation’s work and reach more people, a new brand goes live today.The new name, Uniting, and distinctive new brand will help communicate the organisation’s work, reach more people and speak-up for the many vulnerable and disadvantaged it stands beside every day.
Executive Director of Uniting, Peter Worland, said he was proud of the work Uniting does in the community and to see all Uniting services adopting a new name, one which truly represents them.
“All of our services are going to look more like one family. Our new name, Uniting, represents our vibrant homes and services.Uniting will continue to be a strong voice for disadvantaged people and will be taking a more visible public stance on some of the country’s most challenging social issues.
“We advocate on behalf of the thousands of individuals we serve every day. Our celebrations today reaffirm our commitment to the people we serve every day. We’ll do everything we can to help them live the lives they choose.
“Of course, we proudly remain a part of the Uniting Church and look forward to furthering its ministry,” Mr Worland said.
At Uniting, we believe in taking real steps to make the world a better place. We work to inspire people, enliven communities and confront injustice.Our services are in the areas of aged care and disability, community services, and chaplaincy and we get involved in social justice and advocacy issues that impact the people we serve. As an organisation we celebrate diversity and welcome all people regardless of lifestyle choices, ethnicity, faith, sexual orientation or gender identity.
Your questions answered
UnitingCare NSW.ACT one of the largest community services organisations and not for profit providers of aged care is updating their new brand and is now called Uniting. All of the organisation’s services and programs will start to look more like one family adopting the revitalised look and feel. There will be no change to the service we provide – we’re still the same organisation, run by the same great people. Uniting is a ministry of the Uniting Church NSW and ACT Synod.
It became apparent to us that our current name wasn’t serving our organisation, and was, in fact, holding us back from serving the most vulnerable and disadvantaged. Our new look is designed to be a modern reflection of who we are. Being more easily recognised means more people will get to know us and understand that we are here for them.Our core ethos is about bringing the community together from all walks of life, to stand up against injustice and unite to make our society better. If you look closely at the logo, you’ll see a ‘person’ (i) either side of the cross (t) to represent this connection and inclusivity.
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Media and Public Affairs Manager
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